ELMWOOD// The Electrician Pt2

Following my previous post the plan is to add some 'lore' to the concept of 'The Electrician'. The feeling I want to generate is one of a cult hero, good as his/ her job in everyday, to the point that they are slightly unusual as a result. The idea would be to generate the feeling that 'The Electrician' really cares about household electrics and has a real passion for doing a good job.

I have also slightly altered the logo to include the full name and to also create a more interesting icon for the circuitry element, tilting it slightly and adding the arrows to make it seem more like an actual icon, in this case the arrows are the reverse of a light emitting diode.

Although these aren't really good example of the sort of people you want in your house they are the best at what they do, cult movie characters with insane personalities...