I want ‘The Electrician’ to appear as a cult hero of all electricians. To do this I would like to generate a mysterious vibe that will speak for The Electrician, that also says, 'This guy gets things done'. The tone of the brand needs to be strong and simple. As a result I have made these quick images to illustrate the tone of voice that the electrician has. As I have described before the 'cult hero' appearance is to create the idea that The Electrician is unnaturally knowledgeable about electronics whilst not going too far and making him appear to be a freak.
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