PROPAGATION HOUSE// Second Email to Client

Here is the second design email that I sent out to Mark and Marina at Propagation House.  

 

 

Hello!

I've put together a few more ideas for the new logo;

The first concept continues with the folk/ blues hand-drawn type idea from before, there are several elements within the logo (like the lightning and circles) which can be removed or altered, but this is the 'most busy' version of this concept. I've also added a small 'established' mark separated by a simple interpretation of your older logo for the 'heritage' aspect. (I put 1996, I don't know if this is correct and can be changed). The interesting thing about this one is the balance between a hand drawn aesthetic and its conversion into a digital vector drawing, if you think the lines could be straighter and the image sharpened up that is possible, alternatively the lines could be given a more 'lo fi' quality for a more folky, creative style.

The second idea I have been working on has a more modern aesthetic and leans more towards a rock audience. The idea here is to have a stronger, heavier identity with a similar feel to some of the studio websites Mark and myself looked through a few days ago. The broken up blocky style comes from the necessity of spelling out such a long name, avoiding repetition of the exact same shapes to give a more dynamic range in the lettering. The circular shape on the right separates the two words and also acts as the Sun or the Moon rising over a countryside setting creating a silhouette of the studio. The chimney smoke is interpreted here as a lightning rod illustrating the nature of the work going on inside the building. I've included a range of colours for this one because they give a very different tone of voice to the design that you may be interested in seeing.   

I have also put together these two images to show the two vectors in a different setting. The purpose is to just illustrate their usage in a real life setting, for example a gig poster.

Thanks again for having a look through these, I hope they are closer to what you are looking for. As always I can edit and change these, or start with some new ideas too!

Luke

P.S.I just though it might be useful to put this image in the email, it shows some of the ideas I have ended up with. Could be useful to see all of the outcomes on the same page.

PROPAGATION HOUSE// Final Logos For Studio

 These two images have been crated for submission for Mark at Propagation House. I have added a background of a live recording to add some context and based the style on some of the gig posters I have been looking at. I aim to write an in depth analysis of each one for an Email that I intend to send out to Mark.

PROPAGATION HOUSE// Identity 5 Part 2

After looking at the latest and last identity I intend to develop I felt that the lightning bolts were too much and redesigned much of it, including a bit of imagery that would relate to the old propagation house itself. I worked this into the design by using a bit of negative space. The idea here is to illustrate the studios secluded location. So the image depicts the setting sun with a bit of haze, in the foreground is the propagation house set amongst some hills. The house has a lightning bolt shooting out of the chimney, illustrating the activity that is going on inside.

Below is a reverse colour version of this image placed on a green background.

Below that is the final vector version of the logo, complete with a redesigned house, to make it look more like the propagation house and the addition of 'residential recording studio' to label its function. I have also tested the logo in a range of colours, I think that this could work as a multicolour logo, changing for different situations in a dynamic way on the website.

PROPAGATION HOUSE// Identity 5 Part 1

 This is the final logo that I will develop for Mark. The next stage is to find out which one he likes best and then refine that idea down further. For now I must finish this logo first.

This idea is very loosly based on the Strongroom Studio logo that Mark said he found interesting.

 I would like to end up with something a bit more versatile than this, but to start I attempted to make a type based logo with a similar tone of voice. This attempt definitely needs some more work on it yet, however the way that the text sits between to lightning bolts might appeal to the client. I have made this sort of rough bit of type out of simple lines spelling propagation house. This is intended to relate again to a style associated with indie rock music.

PROPAGATION HOUSE// Identity 4 Part 2

Today I have continued with the development of Identity no.4 for Propagation House. This post details the continued development of this idea in chronological order, starting with where I finished off yesterday and ending with where I have finished today.

This is making minor tweaks to the text portion of the logo, but mainly adding some more decoration around the text. I feel that this has to be done because the type is so long. Adding some more stuff around it should balance the type out and give the overall design some weight and symmetry. As part of a request by Mark I have also added a small watering can icon to the logo to separate the Est. and 1996. This may have to be removed but for now it is a welcome addition.

Finally the lightning bolts are a staple of rock music identity, they also represent the use of electricity in producing high quality and loud music. The circular shape is suppose to look like a speaker turned face on to the viewer. Together they make some great 'loud music' imagery to go with the brand.

PROPAGATION HOUSE// Identity 4 Part 1

 Based on the typography from one of the posters I have been studying I have drawn out this logo by hand. The idea is to turn it into a vector logo and perfect it in Illustrator. This identity will hopefully resemble a kind of rock or folk style of hand drawn type. The other images in this poster show a step by step progression of the drawing turning into the final vector of the text.

Note the round 'P' becoming more squared off. this is to fit it in line with the rest of the type, especially the square 'O' and other characters with counters. Other changes involve the weights of the strokes that make up each character becoming more standardised most notable in the 't'.

The final adjustment I had to make was to ensure the letters sat on a sloped baseline. I drew out a line in illustrator that followed a path I wanted the characters to take and ensured that each one sat on this line.

PROPAGATION HOUSE// New Ideas and Sketches

 Based on some of the gig posters I have been looking as recently I have decided to start a few more identities from scratch to give Mark some more options. He is finding it difficult to decide on a style to move forward with so my plan is to create two more solid ideas to present.
These will both offer slightly different tones again so if he says 'like this but different' to one of my ideas I will at least know the ballpark that we are aiming for.

The first idea is drawn out above and is based on a kind of Parisian style typography. I may have to edit this drawing slightly to fit the huge name into a reasonable space, but for now this is all good. 

PROPAGATION HOUSE// More Gig Posters

Having gotten to know Mark, the client, a little better over the last few months I have began to formulate ideas of how I would begin to create an entirely new visual identity.

Given the subject of the brief is to design the identity for a recording studio that focused on rock and folk acts, I have started studying aspects of graphic design which are most commonly associated with rock and folk music; the gig poster.

In addition to this being a useful place to start in terms of beauty in design it also serves a more commercial purpose; as the recording studio seeks to attract new acts it would make great sense to work with a visual identity that may seem attractive to musicians.

The overwhelming majority of these posters feature a hand drawn type title and an illustrated or heavily modified image. This should influence the way that I develop my new identities for the studio moving forward.

These are all more modern posters than the first set and will be more suitable at illustrating modern ideas and styles. Again I am focusing mainly on the colours and typography used because I am sure now that Mark would like a fully type based logo with the full name 'Propagation House' used. I just have to find a way to present that style.

PROPAGATION HOUSE// Research Into Gig Posters

 I am planning on starting this project back up with a host of new identities for Mark at Propagation House. The idea is to get a feeling for the type of music that Mark records in a visual style that is very unique to the genre.

The studio mainly records rock music and folk music so I have been trying to find examples of gig posters which relate to that world. These are a collection of older ones that I have been looking at in our library, featuring the Stones, Pink Floyd, Pearl Jam and Led Zep.

What I am most interested in here is the use of colour and type. Elements I can take from these posters and apply to a design style for the new logos.
 

NEW UNION FLAG// Submission Boards

DHR// Submission Boards