PROPAGATION HOUSE// Identity 4 Part 2

Today I have continued with the development of Identity no.4 for Propagation House. This post details the continued development of this idea in chronological order, starting with where I finished off yesterday and ending with where I have finished today.

This is making minor tweaks to the text portion of the logo, but mainly adding some more decoration around the text. I feel that this has to be done because the type is so long. Adding some more stuff around it should balance the type out and give the overall design some weight and symmetry. As part of a request by Mark I have also added a small watering can icon to the logo to separate the Est. and 1996. This may have to be removed but for now it is a welcome addition.

Finally the lightning bolts are a staple of rock music identity, they also represent the use of electricity in producing high quality and loud music. The circular shape is suppose to look like a speaker turned face on to the viewer. Together they make some great 'loud music' imagery to go with the brand.