Monday, 27 January 2014

PROPAGATION HOUSE// Identity 5 Part 2


After looking at the latest and last identity I intend to develop I felt that the lightning bolts were too much and redesigned much of it, including a bit of imagery that would relate to the old propagation house itself. I worked this into the design by using a bit of negative space. The idea here is to illustrate the studios secluded location. So the image depicts the setting sun with a bit of haze, in the foreground is the propagation house set amongst some hills. The house has a lightning bolt shooting out of the chimney, illustrating the activity that is going on inside.

Below is a reverse colour version of this image placed on a green background.

Below that is the final vector version of the logo, complete with a redesigned house, to make it look more like the propagation house and the addition of 'residential recording studio' to label its function. I have also tested the logo in a range of colours, I think that this could work as a multicolour logo, changing for different situations in a dynamic way on the website.

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