WPP// Audio Recording

Simon has drawn out a super useful plan of how the video will be constructed bit by bit. As I have not really done a video like this before it has been really useful to have simon around to keep things on track and save time with things like this. After reviewing this chart we went to the recording studio and recorded about 50 takes of the script on a magical journey into seeing how posh we sound.

Using the plan and the script we put together this plan/script to use so we know how all the words and video should run in order...

This is also a good description of what the project is all about. 

{IDENT}

Priority: Earth. A new global campaign for change, our aim… to turn knowledge into action.

{FOOTAGE OF POSTER FADE IN}

We all know that climate change is a real threat. We all want to make a difference.

But it is difficult when we believe that we are working alone, when Governments and multinationals turn a blind eye and seem to be pushing against us.

{FOOTAGE OF POSTER FADE OUT}

Priority: Earth will change this.

{WEBSITE TOP}

Priority Earth.com is the backbone of the campaign, a streamlined single-page website.

You can read our eight-point manifesto, aimed at tackling climate change in four key areas;

{G ICON} Government, to strike up a debate with local representatives.

{P ICON} Politics, to vote for green polices at a national level. 

{B ICON} Business, to support businesses that support our future.

{Y ICON} and You, to commit to small lifestyle choices that will help the planet.

{WEBSITE PLEDGE}

Here you can read about our pledge system.

You can pledge to help in any combination of our key areas, and will receive a Priority Pack filled with helpful information about whichever you choose.

{WEBSITE PLEDGE pt2}

Those who pledge will receive a print or web version of their personal Priority Pack.

{CUT TO FOOTAGE}

Delivered to you after confirming your pledge.

{WEBSITE MAPS}

Priority Earth is all about working together. These maps detail what other pledgers are contributing all over the world, displaying the level of Co-operation that the campaign strives to achieve; that you are not acting alone.

These tabs will allow you to view data at a more local level and rolling over graphs will give you more information about specific regions.

{WEBSITE ABOUT}

Here you will find details about the history of the priority earth campaign, a post-word by Al Gore and our contact information.

{FORUM}

Finally, the Priority Earth forum is where you can share advice and information, discuss issues, thoughts and polices and develop an informative online community.

{POSTER IMAGE}

Our goal is to mobilise people at all levels, encourage healthy competition and co-operation, and provide a space for our pledgers that their efforts will not go un-noticed.

{IDENT OVERLAY}

Priority: Earth. A Global Campaign for Change.