NEWSPAPER// Brief

Background:
Satirical news is extremely popular online, with large sites such as The Onion (US) and The Daily Mash attracting large daily audiences.

Concise Brief:
Transition internet satirical news into a printed newspaper format.

Brief:
The satirical format of humour has been popular for nearly two centuries but only in the last decade has it migrated online. The aim of the brief is to provide a printed source for this online content and demonstrate a sustainable business model for this publication. Be aware of, and celebrate, the futility of taking online content offline and recognise that while online humour is ephemeral, you should produce something that will be kept and revisited.

Concept:
We want to combine online sources of satirical news into one concise printed publication. We want to create a brand with character which people would also view as entertainment and a collector’s item. This form of humour is not suited to everybody, and as a result the brand needs to cater to a niche audience.

Deliverables:
Band and identity
Printed Newspaper

Tone of voice:
Deadpan, serious, funny

List of Influences:
The Onion
The Daily Mash