NEWSPAPER// Design Sprint Day 3 AM: Development

This morning we focused on generating some visual ideas for the first time, working exclusively on our favourite ideas; Ubergine and nnn.news.paper. We decided to have this battle royal between two ideas instead of ploughing on with one because we agreed that both need room to develop and either could come out on top; thus far they are evenly matched, albeit for different reasons. With the help of strong and developed conceptual ideas this was not such a daunting task. What I have come to realise is that without this process we would have worked on development on the first day of the project and overlooked so much research and idea generation...

We continued with 5, 7 and 10 minute design sprints and challenged ourselves to crazy 8's (do 8 quickfire drawings in a given time). The times changed depending on the size of the task, for example for the logo/ title generation of the Ubergine we pushed ourselves at 5 minutes and increased the sprint to 7 for the longer title of nnn.news.paper. For the quick generation of front page layout we needed 10 minutes, around 1min 20secs per design. This method got us a large amount of ideas and layouts in a very short amount of time, many of which were unusable but there were a golden few that really pushed our two concepts onward, especially for the Ubergine. Off the back of the Ubergine we also developed a concept for a arthouse pullout called the Uberzine, which would be a mockery of Lo-fi photocopy zine publications.


The first task of the day was 5 minute crazy 8 for the Ubergine title/logo:

After this we spend 7 minutes working on the nnn.news.paper. We used the slightly linger time simply because of the longer name and the time it takes to write this out.

 

Following this we realised that the title will not take form until it is presented on the front cover, formatted with other mock content. We decided to take our ideas and complete a few more crazy 8's with the aim to develop a leading page format, with the title and layout visualised. These are the results for both papers...

This gave us a general idea of how the layout could appear. At the moment we are interested in a massive title page, above the fold, which would scream the name of the paper. This will allow the name to be clear as the paper sits on the shelf on in a paper basket from a distance. Another point to note is that be both agreed that sampling to stories on the front cover in short summaries was an interesting way to draw people into the newspaper.