PROP HOUSE// Email Sent to Client.

Hello again Marina and Mark,

I've been cracking on with the Logo and have come up with three early concepts that I'd like to get some feedback on from you guys if that is ok? 

The first concept is very modern/ sleek, with an aim to be a stylish and rather professional design. The idea comes from the soil acidity icon 'pH', which I think links strongly to the history of Propagation House whilst also denoting the initials of the modern studio. I have balanced out the design with some stylised, descending, EQ bars. This design would work best on a wide range of products from the smallest business card to large banners and such due to its comparative simplicity. 

Due to its weight this logo works well overlying photos. We could get some nice big pictures of the studio and lay the website over the top in white, this creates a great opportunity to show off the studio and display large amounts of content on the same page:

The second concept is more laid-back but follows the same principles as the first design. This one incorporates the full name of the studio with an icon. The icon could either represent a speaker facing upward, a rainbow sitting over some terrain or even a sunrise. The aim was to express the idea of the studio being residential/ out in the countryside/ amongst nature, in as simple a way as possible. I have shown the logo here in a dark grey but it works well in just about any colour.

This design also allows for the icon to be used separately to brand items where the text would not be necessary or desired. This offers a high level of adaptability, which is very important if you are into creating a 'brand' out of the studio.

The third and final logo concept I would like to run by you is very different, this idea is inspired by blues and folk style hand-drawn typography. The style is probably more topical to the sort of musicians that you may want to attract however the trade-off is a slight loss of usability. This is because of its comparative size, I don't think is is quite as versatile, although this may not be a problem for you?

I understand that this one is fairly rough at the moment but I think it has a lot of potential, it has a lot of movement, although it could be refined a lot further! You might want to right click and 'view image' to see the larger version if you can.

Thanks for having a look through these, as I said these are works in progress at the moment but if you like any particular idea, or would even like me to go down a totally different route it would be great to know so I can focus my ideas and start mocking up some working examples of the design in various applications (i.e. Website, Brochure, Business cards).

All the best,

Luke.