In the morning we had a group crit. The year group were divided in two and left to crit work blind with only the presented materials for reference. We left out our final front cover along with the prototype of the full paper. Feedback was overwhelmingly positive, and we were praised for the improvements we had made since the prototype.
Crit Feedback:
Logo is vastly improved from earlier in the week when still a sketch. Really great works well, you have targeted the market perfectly.
Sponsored advertisements & layouts working really well. Design is engaging and looks how a newspaper should visually.
Very cool logo - Works well with hot pink - Simple with negative space.
Concept is strong and layout is clear + formatted well.
Visually would be interesting to see the U shape line up with the B in Ubergine.
Image wise - Hot pink again is very strong
A few things to consider here, we were interested to see that the pink was refereed to as 'hot pink' on more than one occasion, this has prompted us to find a more purple shade of pink, which will hopefully strengthen the link to the Aubergine.
In the afternoon, we wanted to finalise the layout of the inside pages. Reacting to the feedback from our self-initiated crit earlier in the week, we knew that particular focus had to be put on filling the pages, stylising pull-out quotes and restructuring the sections.
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