On another note: We have been looking through the brief and there is a heavy emphasis that the campaign should not focus on changing opinion but on invoking action in a community. It is said how that everyone has made their minds up if they believe in global warming or not and that this will not change. What we have to do now is take those people who do and get them to act. The main thing that the briefing states is that people need to stand up to governments and large corporations, as they are the ones who hold the power to actually change policies that have an actual impact on the planet as a whole.
Thursday, 6 February 2014
WPP// Day 3
On another note: We have been looking through the brief and there is a heavy emphasis that the campaign should not focus on changing opinion but on invoking action in a community. It is said how that everyone has made their minds up if they believe in global warming or not and that this will not change. What we have to do now is take those people who do and get them to act. The main thing that the briefing states is that people need to stand up to governments and large corporations, as they are the ones who hold the power to actually change policies that have an actual impact on the planet as a whole.
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