WPP// Priority Pack Jacket

If a user signs up on the website to all four of Priority: Earth's pledges the Priority Pack will come in a box set case. This post details the design decisions we have been making into how this should appear. We have already decide on a shape and basic design after the testing which I made a post about not too long ago. Here we care preparing the design for printing.

These first four toy with the idea of having a full page of the logo or having a simple single colour print. The yellow marks on the sides of these images represent where we will be cutting the box/ sleeve for thumb access. I like the simplicity of these designs however we wanted the box design to link directly back to the website and its colour scheme...

These designs are a bit too heavy on the eyes, especially the left hand side one. They make a repeat pattern out of the icons we are using to represent the four pledges, with only four in the correct colour scheme. The right design is also the only time we thought about using the name on the cover.

These four experiment with the pledge icons and there positioning on the cover. I'm still not happy with how these look at the moment. I think that this box need to be as simple as possible with only the name appearing. The plan is to get this designed as soon as possible and print then laser cut the net.