Create a campaign for Al Gore that not only makes people accept we have a problem, but persuades them to do something about it.
As Al Gore says, “we have to put a price on carbon in the economy, and a price on denial in politics.”
The brief asks to move away from the doom and gloom rhetoric of recent climate change campaigns and create something positive for people to be part of. At the same time the campaign must convey the appropriate amount of urgency to the issue. A fine balance between fear and hope.
The main aim is to not change opinion but to evoke action in the global community.
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