WPP// Initial Ideas

These are a few of our initial ideas for how we can handle this brief. Moving forward we know that whatever happens the campaign needs to tread a fine line between attention grabbing visuals and positive forward thinking ideas, that are also easily assessable to the average person. As a result of this we have an initial plan to develop a poster, which will summarise the core identity and desired outcome of the campaign. Much like the Earth Day poster we are attracted to the idea of having Earth feature as the central image for the campaign, as as the end of the day this is what it is all about, but unlike Earth Day we need to tone it down and offer a solution...

Our idea is to use heat sensitive ink, that would react to outside temperature to alter the appearance of the poster. This will be a direct link to global warming causing climate change, so the image of the Earth on the poster will change as it is heated. We intend to then film a short video to demonstrate the interactive nature of the poster whilst explaining the core tenets of the campaign. When a person touches the poster the image of the Earth would change colour or become visibly damaged and when you leave the poster alone the Earth would return to normal due to the heat sensitive ink. We will have to do some more research into the ink before filming to make sure that this is achievable. 

We have also spent some time trying to pin down a name for the campaign, this has proven to be the hardest part. We know what we are looking for, it needs to be neither overtly positive or negative in connotations, be memorable, but also make perfect sense in relation to our core aims for the campaign. As a result I believe that the name will have to be developed and could change as the campaign itself grows. We did a few rounds of super fast idea generation which threw out some hilariously bad names, but a few that could be developed further, however none that we are comfortable with totally committing to just yet. From what I have learnt in the context of practice module this year I have found that the American public (possibly our largest target audience) has an ingrained and cultural 'fear of the unknown'. A result of decades of media frenzy, The final page here this a short lively process of understanding how this could be applied tot he campaign in a more positive and action invoking way. Of course one of our main weapons to convince climate deniers is that they are not protecting their children's future, however if we go down this route we go down the negative route and this could drive the campaigns core ideology into the ground.

Poster Ideas

Name Ideas

Concept Ideas