Friday 28 February 2014

WPP// PE: Priority Pack

At the same time as photographing the poster we took a few shots of the Priority Pack in action.The aim here was to film the pack in action, with either myself or Simon pulling the books out of the pack, and opening one or all of them and placing them down on a neat pile. This was incredibly difficult to get right, especially as you had to hug the tripod to reach the books, which has caused most of our footage to be very shaky and therefore unusable. As a backup plan we also took a load of stills for the video which could be presented in a clear way accompanied by the voice-over. We may have to do this anyway because we have a time limit for the video of 2 mins and each shot of the pack in use took 30 seconds as a minimum. Still the stills came out great, with the exception of the dirty edges on the priority pack box due to the laser cutter....













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