Priority Earth has been a huge project with a successful outcome. During the course of this brief I have acquired a range of new skills including learning how to use the audio recording equipment, adobe after effects and premiere pro. We also brushed up on a range of other processes like screen-print, photography and bookmaking. In this regard this project has really tested our knowledge of a huge range of design processes.
The final product is primarily the video, limited to two minutes by the brief. Although this kept the outcome concise it would have been interesting to have made a longer video to really explain all of our decisions, the poster campaign and the manifesto in more detail. However as its stands the video is straight to the point and conveys our message with confidence.
The books and poster make a great addition to the core of the campaign, the website. Creating all of this on top of the video was not the only way we could have pitched the brief, we could have just suggested these additions, however to illustrate the tone of the campaign and how we have considered its finer details has really benefited the end product.
Collaborating with Simon has been a great experience. As a team we hold similar values but with different points of view so we could discuss and plan the project without disagreement but with the benefits of having two minds working towards one goal. Simon is also great as photography and video making, integral part of this project that made the collaboration go as well as it did.
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