In addition to the DHR Snowflake being used In a Christmas card I have also considered its use as a new identity for DHR itself. I believe that the current DHR logo is out of date and that this design would make a great replacement. Here I have included an example of how the next identity could be presented. The new identity not only works as a logo, but as a pattern and shape, it is truly versatile and can be applied to a wide range of objects. In the future it would be interesting to take this idea further and present it to DHR as a complete re-brand.
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