DHR// Evaluation

At the end of the day this became a much larger brief than I had anticipated, and it still only resulted on a single outcome. I believe this is because of the interaction with the client here, my attempts to get something that sounds so simple, absolutely right for them.

The success of these cards comes from the exploration of an unusual design style and the pressure of a set brief with deadline and live client. I stepped into a more corporate world and I'm pleased that the result is still colourful and dynamic. Also by following a set brief and setting limitations the focus of finding a suitable design over a trendy one really simplified and refined the final result. I am also pleased that the client was happy with the design. I believe that this was down to the use of there visual identity found in the colours used within the design. Also the simple and professional, straight to the point, tone was appreciated and accepted as the best option.

Incorporating a strong visual DHR identity. The colours of the snowflake are taken directly from the globe segment of the DHR International logo, whilst the typeface I have chosen, Museo Sans, is used extensively on the DHR website. The DHR logo is immediately identifiable as an integral part of the design.

Reflecting the DHR business and values. The concept of the snowflake is of many parts coming together to create a beautiful image, celebrating teamwork, diversity and a successful outcome. Like DHR, the various diverse parts interact and support each other, providing a strong yet dynamic structure; the overall shape references the global reach of DHR.

Avoiding visual clichés whilst remaining seasonal. The stylised snowflake evokes an icy winter theme, but also contains warmer colours like pine green.  It creates the right emotion without relying on a kitsch Christmas scene. This also facilitates using the card for audiences with a range of cultures and beliefs. 

Balancing simplicity and detail. The message is direct and straight to the point. The snowflake is recognisable but contains many patterns which offer a level of complexity and depth. In terms of design this allows the card to remain both interesting to look at and professional in manner.