Tuesday 29 October 2013

DHR// The DHR Snowflake Part 2

The Dutch team has expressed a desire to have a mixture of languages appear on the card to symbolise international unity. I carried out some experiments to see how this would look. Including them as large text would not be a good idea as a decision would have to be made as to which languages get included. To be honest even disregarding the design, it is a bad idea to do this. DHR is an international company and there will always be some which are left out. In terms of design is creates a mess on the page and should not be included in the final design.


This design is the one which I will pitch to the client. It cut away all the unnecessary clutter and displays a bold and colourful design. The simple message is straight to the point and direct to the receiver. Finally the DHR logo is clearly visible, the card does not state 'From DHR' but it is still clear that they are the sender from the positioning and scale of the logo.
This version was an experiment to see if the current snowflake could look more intricate and detailed if each segment was separated by a white line. The issue here is that it lessens the balance between image and text within the design. This is an unnecessary addition to a design that looks good finished.



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