Monday 7 October 2013

TYPEFACE// Testing Part 2

So at the moment I have two briefs running together that could benefit from each-other.  The hand-drawn nature of this typeface I am developing and the style that Propagation House is looking for could overlap. Having tested this hypothesis out it looks like I should develop a stand-alone logo for Propagation house instead of jamming two projects together to save time. However, this has been an interesting experiment into how the typeface could be applied in action. Also I am swinging in favour of using the heavier weight and dedicating time to getting that right instead of spending too much more time on this project developing multiple weights.



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