BRIEF
Re-brand a residential recording studio named ‘Propagation House’. This is a live client brief. The client would like to retain their current ‘brand’ of being laid back lovers of rock and folk music who happen to record it professionally, however they currently have no visual identity and a very dated website. The aim of this brief is to fix this.
I must be aware that my own taste takes a back-seat during this process as the client has the final say in terms of style and content. However it is still my job to provide professional solutions to their problems and communicate their brand in an effective way. I must produce work that is visually attractive, suitable for the clients needs and functionally efficient.
DELIVERABLES
A suitable visual identity for the studio.
A new website.
TONE OF VOICE
Rock, Folk, Laid-back, professional, confident, competent.
CONCEPT
I plan to create a series of different identities for the client in the form of logos. Mark Ellis, the client, is unsure of the direction he would like his studio to go in visually, as it has gone without ‘branding’ for some time. As a result the identity will have be built from the ground up. By offering a selection to choose from Mark will be able to have some form of choice. I anticipate that the first set of logos will then be refined to a more polished outcome and many changes will be made over time as I improve the identity and Mark changes his mind and comes to terms with what he wants.
Once progress on the visual identity has began to slow I can begin to develop the website.
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