DHR// Final Designs

This is the final design submitted to the client for the DHR Greetings cards brief. Considering the constrictions of the brief as well as the nature of the topic, I think the result was both aesthetically sound and functionally relevant. The feedback I received for the design was positive across the board with both the marketing manager and localised MD's.

The first, English, design is for both the English and American offices to use. This card used the 'Seasons Greetings' after a lengthy debate focusing on cultural and religious sensitivity. We decided that 'Seasons Greetings' combined the right message in a friendly but professional manner.

I Ended up producing two french cards to give the french office the choice between the two. 'Excellente Annee 2014' is more direct but less celebratory. The longer Joyeuses Fetes...' was indicated to be the most professional seasonal greetings suitable for the audience of clients and executives.

The Dutch card was unusual in the fact that the Dutch type consisted of much longer and more Hefty words. This means that to balance the proportion of text and image I was required to stretch out the design. If I did not do this the card would display a single word per line resulting in an uneven right flank.

MORE LANGUAGES TBC....

The success of these cards comes from the exploration of an unusual design style and the pressure of a set brief with deadline and live client. I stepped into a more corporate world and I'm pleased that the result is still colourful and dynamic. Also by following a set brief and setting limitations the focus of finding a suitable design over a trendy one really simplified and refined the final result. I am also pleased that the client was happy with the design. I believe that this was down to the use of there visual identity found in the colours used within the design. Also the simple and professional, straight to the point, tone was appreciated and accepted as the best option.